If you can dream it, we can build it.
We turn software ideas into working products — SaaS platforms, web apps, portals and business systems — with the architecture, integrations and infrastructure behind them.
No brief needed. Start with the idea, the problem, or what you want to make possible.
See what we have builtWe build the automation that turns a missed call into a booked job. And then we run it.
- Based
- Australia
- Live product
- QuoteSmiths
- ABN
- 35 159 369 507
- Australian
- based and remote-first
- 1 venture live
- built, owned and operated by us
- 1 in build
- the studio’s next company
- ABN 35 159 369 507
- registered here, and checkable
Tell us what needs building.
Six ways businesses come to us. Each one shows the situation that causes it, what we actually build, what you end up with, and what proves we can do it. Go straight to whichever sounds like your problem.
Workflow automation
The situation
The same admin gets re-done by hand every week, and things slip when someone is busy.
What we build
The end-to-end flow: what triggers it, what happens next, who approves, what gets recorded. Built once, then run for you.
What you end up with
The busywork runs itself in the background, so your team stays on the work that pays.
- Enquiry capture across calls, forms, ads and DMs
- Follow-up and chasing that does not forget
- Booking, reminders and review collection
- Monitoring, so a failure is visible rather than silent
ProofThis is the service we already run for Australian trade businesses, from enquiry through follow-up, booking and reviews.
AI systems & agents
The situation
You want AI in the business, but not the kind that quietly sends a customer something wrong.
What we build
Specialised agents that each own one job: planning, writing, checking, reporting. They draft under human approval, and every action is logged.
What you end up with
The speed of automation with a person still signing off before anything reaches a customer.
- AI drafts, a human approves, the system acts
- A QA pass before anything ships
- Vision models where reading a document is the job
- Deterministic rules where a number has to be defended
ProofOur own engine is designed around six specialised agents: Strategy, Copy, Creative, Operations, QA and Reporting.
Custom software & platforms
The situation
Off-the-shelf software almost fits, so your team works around it with spreadsheets and memory.
What we build
A system built to the way your business actually works: the data model, the rules, the screens and the exports, in production with real users.
What you end up with
Software that fits the job instead of a workflow bent to fit the software.
- Workspace roles, revision history and approval
- Your own catalogues, pricing and business rules
- Deterministic where the numbers have to be defensible
- Exports to the tools your business already reports in
ProofQuoteSmiths, a live estimating platform we built and operate ourselves.
Integrations
The situation
Your tools all work, just not with each other, so people are the integration layer.
What we build
One engine wiring the platforms you already pay for into a single system, so a job cannot be dropped between two tools that were never meant to talk.
What you end up with
One source of truth instead of five tabs and a group chat.
- Comms, calendar, payments, storage and CRM
- AI providers and workflow engines
- One place the work lives, instead of five
- You never touch any of it. We run it
ProofThese are the platforms we build on. The full list is below.
Operations & reporting
The situation
You can feel how the business is going, but you cannot show it in numbers.
What we build
The operational view: the KPIs that matter to your trade, tracked in one place and summarised in plain English every month.
What you end up with
You can see what is working, and what is about to go wrong, before it does.
- Monthly performance report
- Lead-source breakdown and response-time tracking
- Jobs-at-risk alerts
- Plain-English summaries
ProofMonthly reporting, lead-source breakdown and jobs-at-risk alerts ship as part of the service.
Product development
The situation
There is a real product in the manual work your industry still does by hand.
What we build
The product itself, found, scoped, shipped into production with paying users, and then operated rather than handed over at launch.
What you end up with
A business, not a prototype.
- Find the expensive, manual, error-prone work
- Ship the real thing, in production, with paying users
- Determinism where it matters, AI where it helps
- Operate, support and improve it
ProofIt is how we built QuoteSmiths, and how The Concept Realty is being built now.
One engine. Every tool wired together.
A system is only useful if it reaches the tools the work already lives in. We build around the stack a business runs on, connecting communication, operations, data, AI and money where the workflow needs them, and we run the joins rather than handing you a diagram of them.
Marked platforms are ones we already run inside the systems we operate. The rest are platforms we build with and can connect. Bring the stack you already have and we will tell you honestly what wires up cleanly and what does not.
AI
- ClaudeAlready running inside the systems we operate
- OpenAIAlready running inside the systems we operate
Automation and operations
- n8nAlready running inside the systems we operate
- ClickUpAlready running inside the systems we operate
- Google CalendarAlready running inside the systems we operate
- CalendlyAlready running inside the systems we operate
- Zapier
- Make
- Notion
- Airtable
Communication
- TwilioAlready running inside the systems we operate
- SlackAlready running inside the systems we operate
- GmailAlready running inside the systems we operate
- WhatsAppAlready running inside the systems we operate
- Microsoft 365
- Resend
Data and cloud
- Google DriveAlready running inside the systems we operate
- Google SheetsAlready running inside the systems we operate
- PostgreSQL
- Supabase
- Vercel
- Cloudflare
- GitHub
Finance
- StripeAlready running inside the systems we operate
- Xero
- MYOB
What actually makes us different.
- 01
We operate what we build
Most studios hand over at launch. We build your system, switch it on, and then run it. The people who scoped it are the people operating it a year later, so there is no handover to an account team and no subcontractor between you and the system.
- 02
You decide where the line sits
AI drafts and automates. Anything that quotes a price, commits you to work, or answers an unhappy customer waits for a person, and where exactly that line falls is agreed with you during scoping rather than decided for you.
- 03
We ship our own products
QuoteSmiths is live and trading, built and operated by the same team. We do not just advise on software. We build it, run it and carry the consequences when it breaks.
Before you get in touch.
LoopSmiths is an Australian AI venture studio. We build and run the technology behind Australian trade businesses as a done-for-you service, and we start, build and operate software ventures of our own.
Custom software and platforms, AI systems and agents, workflow automation, integrations between the tools you already use, and the operational reporting on top. If it is the kind of work that is currently done by hand or spread across five tools, it is the kind of thing we build.
The service is work we do for you: we run your lead-to-booking system and you see the results. The ventures are companies we own and operate ourselves. They are not client work and they are not for sale as a service.
QuoteSmiths is live and trading today, a take-off and estimating platform for Australian modular construction. A second venture, The Concept Realty, is in development.
It turns a building plan into a costed, buildable bill of materials. Vision AI reads the drawing and a deterministic rules engine does the maths, so every quantity traces back to the rule that produced it rather than being generated by a model.